Experience
2023-2024
Itaú Unibanco
Marketing Coordinator
Responsible for the content strategy, creation and production on social media for Itaú Personnalité and Itaú Empresas. Expertise in campaigns, event coverage and always-on content. Project and team management.
2020-2023
Itaú Unibanco
Marketing Specialist
2019-2020
BTG Pactual
Senior Marketing Analyst
PMO in the social media squad, responsible for managing the entire Instagram, YouTube, LinkedIn and Twitter (X) operations of the institutional brand. Increased Instagram followers by 223% in 1 year; increased LinkedIn followers by 452% in 1 year. Organized timeline, copywriting, video script, YouTube SEO, community management, recording monitoring, contact with influencers.
2018-2019
BTG Pactual
Marketing Analyst
Community Management, focusing on interactions with users and customers on social media, consolidating the customer service front on social networks with the commercial area.
2024 - ongoing
EXAME
Marketing Coordinator
Currently leading the social media strategy and management for EXAME, Brazil’s largest business publisher, and Faculdade EXAME Saint Paul. In just one month, I oversaw content creation efforts that increased reach by 77% and engagement by 50%, while also driving a 306% surge in TikTok video views, an 877% growth in audience reach, and a 1312% rise in engagement. Additionally, I coordinate cross-functional teams focused on new student acquisition, surpassing the January goal by 163% more leads.